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CLEP Principles of Marketing Exam

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Subject: CLEP

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Exam information

Exam code
clep-principles-of-marketing
Official name
CLEP Principles of Marketing Exam
Sponsor
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Unknown
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Last verified
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CLEP Principles of Marketing Examination Description

The Principles of Marketing examination covers the material that is normally taught in an one-semester early on course in advertising. Such a course is normally known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam is concerned with the part of showcasing in the public eye and inside of a firm, understanding purchaser and authoritative markets, promoting procedure arranging, the advertising blend, advertising foundations, and other chose subjects, for example, worldwide advertising, morals, showcasing research, administrations and not-revenue driven showcasing. The competitor is likewise anticipated that would have a fundamental information of the financial/demographic, social/social, political/lawful, and mechanical patterns that are critical to showcasing.

The examination contains more or less 100 inquiries to be replied in an hour and a half. Some of these are pretest inquiries that won’t be scored. Whenever competitors spend on instructional exercises and giving individual data is notwithstanding the real testing time.

Knowledge and Skills Required for Taking CLEP Principles of Marketing Examination

The subject matter of the Principles of Marketing examination is drawn from the following topics in the approximate proportions indicated. The percentages next to the main topics indicate the approximate percentage of exam questions on that topic.

Examination Syllabus

Study materials for this exam

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